NOIA—the Italian word for “boredom”—is an independent magazine born of a creative response to lockdown and isolation. Rooted in collaborations among artists, designers, photographers, writers, and other creatives, NOIA gathers a diverse range of voices and visual perspectives to engage with pressing contemporary issues.

As both platform and laboratory, NOIA experiments with dynamic forms of expression to challenge established modes of thought. We believe that collective creativity is a powerful catalyst for discussion and a counterweight to dominant narratives.

Over time, we have expanded into .objects production—combining sustainable practices with inventive design—by partnering with talented designers to create bespoke, eco-conscious pieces.